After announcing that Instagram Stories had surpassed Snapchat in daily active users, Instagram announced another milestone. The company, which was founded in 2010 and bought by Facebook in 2012, attributes the growth to improvements to the signup process, including giving users the ability to register for an account online.
Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million. It only took them six months to tack on another casual 100 million users, and then another four to finally hit the seven 700 million mark. That's more than double the entire U.S. population.
But deeper than that, they're continuously evolving. Month to month, the app pioneers new tools yet remains familiar enough to remain user-friendly. In an Instagram post, because of course, the company writes "With new features like stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them."
Instagram is now quickly approaching Facebook’s other social media juggernauts: WhatsApp hit 1.2 billion users back in January, and Messenger reached that same milestone just a couple of weeks ago. Of course, Facebook itself still reigns king, at 1.86 billion users as of the new year.
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