Instead of offering the ability to upgrade to the live TV offering within Hulu’s existing app, the company has instead rolled out a second app, called “Hulu with Live TV. Hulu is officially launching its new live TV streaming service after several months of teasing out the new product. Hulu with Live TV will be available in beta on Apple TV, iPhone, iPad, and other platforms to start with over 50 channels available from $39.99/month.
The main Hulu app is organized into five main sections, accessible from the bottom of the screen: Home, My Stuff, Browse, Search, and Profile (settings). The new Live TV app offers a number of personalization tools, including the ability to set up your own user profile, then pick your favorite TV shows, movies and even news channels. And the more you watch, the more Hulu will tailor its recommendations to your interests, the company claims.
Where Hulu is trying to differentiate itself from everyone else is with the experience. When you open the app, you’ll go through an on-boarding process that’s similar to signing up for Apple Music (and Beats Music before it). Hulu asks you to choose your favorite TV genres. After that, you’ll get a bit more granular and pick some individual show favorites, and the last step is ticking off your preferred cable networks. Done. You can skip right through all this, but Smith said that spending the couple minutes to complete it will drastically improve suggestions.
Users are prompted to import their existing WatchList if available, and then go through screens where they tell Hulu more about their interests. Some of the interest categories are broad like Crime & Justice, Sci-Fi, Late Night, Action & Adventure, or News & Headlines – while others are more niche. For example, there are two categories for reality TV – one for celeb reality shows and the other for reality competition shows. If you download the new live TV app, you can delete your old Hulu app as all the on-demand programming will be available in Hulu with Live TV.
Here’s some channel for the Hulu Live TV bundle:
FOX
- Fox Business Network
- Fox Sports 1
- National Geographic Channel
The Walt Disney Company
- ABC
- ESPN
- Disney Channel
NBC Universal
- NBC
- Telemundo
- Comcast RSNs
- The Comcast Network Philadelphia
A+E Networks
- A&E
- The History Channel (THC)
- Lifetime
Scripps Networks Interactive
- Food Network
- HGTV
- Travel Channel
Turner Networks
- CNN
- HLN
- CNN International
CBS Corporation
- CBS
- CBS Sports Network
- POP
The new Hulu app is available here on the iOS app store and here on Google Play. On iOS, it’s a second app, on Android, the existing app has updated to the new interface.
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